BBA (Bachelor of Business Administration)

( UGC recognized )

Duration: 3 years | Eligibility: H.S.C./12th in any Stream

The Undergraduate programme focuses on imparting to students the ability to demonstrate leadership, understand human relationships, and problem-solving abilities essential for success in any business endeavor.

IIAM College offers various programmes at Undergraduate levels. Undergraduate programmes are UGC recognised courses. Each Programme offers specialization in HR, Marketing, IT, Operations & Supply Chain Management along with the Specialization in the Service Sector which is Aviation and Tourism Management, Hotel and Event Management.

Dual Specializations

  • Human Resource
  • Marketing
  • Finance
  • Information Technology
  • Operation & Supply Chain Management
  • Aviation & Tourism Management
  • Hotel & Event Management

BBA Programme Structure

Semester I Semester II Semester III
Code Course Title Code Course Title Code Course Title
101 Business Mathematics 201 Business Statistics 301 Management Accounting
102 Business Accounting 202 Principles of Marketing 302 Macro Economics Analysis
103 Business Communication Skills 203 Business Organization System 303 Supply Chain Management
104 Principles of Management 204 Basics of Tourism Management 304 Principles of Human Resource Management
105 Micro Economics 205 Soft Skills-I 305 Basics Event Management
106 Introduction to Hospitality Management 206 Environmental Science 306 Soft Skills-II
        307 French- I
Semester IV Semester V Semester VI
Code Course Title Code Course Title Code Course Title
401 Production & Operation Management 501 Research Methodology 601 Management Control System
402 Business Ethics 502 Entrepreneurship Development 602 Business Planning and Project Management
403 Management Information System 503 Employability Skills-I 603 Employability Skills-II
404 International Business Management 504 Summer Internship Project 604 Specialization –I
405 Introduction to Aviation industry 505 Specialization –I 605 Specialization –I
406 Personality Development 506 Specialization –I 606 Specialization –II
407 French- II 507 Specialization –II 607 Specialization –II
    508 Specialization –II    

Specialization

Elective-I

Subject Code Human Resource Specialization Subject Code Marketing Specialization Subject Code Finance Specialization
HR505 Human Resource Management MK505 Sales Management FM505 Analysis of Financial Statements
HR506 Cross Culture Human Resource & Industrial Relation MK506 Advertising & Sales Promotion FM506 Legal Aspects of Finance and Security Law
HR604 Cases in Human Resource Management MK604 Cases & in Marketing Management FM604 Financial Management
HR605 Labour Laws MK605 International Brand Management FM605 Financial Services
Subject Code Operation & Supply Chain Management Subject Code Information Technology
OS505 Supply Chain & Logistics Management IT505 Database Administration & Data Mining
OS506 Total Quality & Management IT506 E-Commerce
OS604 Enterprise Resource  Planning IT604 Recent Trend in IT
OS605 Service Operations Management IT605 Cyber Security

Elective-II

Subject Code Aviation & Tourism Management Subject Code Hotel & Event Management
AT505 Airport operations & Management HM507 Hotel House Keeping
AT506 Cabin Crew & Management HM508 Event Management
AT606 Tourism Operation & Management HM606 Food & Beverage Service
AT607 Principle & Practices of Tourism HM607 Hotel Front office